The Disappearance of Google Search Performance Cards

Many website owners have recently noticed that Google Search Console no longer displays the familiar performance summary card that showed key metrics like total clicks, impressions, and average position. This change has left many wondering: Did Google remove this feature? Is my data gone? What does this mean for my site's performance tracking?

What Actually Changed in Google Search Console

In late 2023, Google began rolling out interface changes to Search Console that modified how performance data is displayed. The summary card wasn't completely removed—it was redesigned and integrated differently into the interface.

Key changes include:

1. Performance data is now shown directly on the Overview page rather than as a separate card
2. The date range selector became more prominent at the top of the page
3. Mobile/desktop breakdown was moved to a secondary position
4. Some metrics were consolidated to reduce clutter

Why Google Made These Changes

1. Google's official stance is that these modifications were made to:
2. Simplify the interface for new users
3. Highlight more actionable data rather than just summary numbers
4. Better integrate performance metrics with other Search Console features
5. Prepare for future feature additions in the performance reporting section

How to Find Your Performance Data Now

Your valuable search performance data hasn't disappeared—you just need to know where to look:

Main Overview Page: The first section now shows your total clicks, impressions, average CTR, and average position for the selected date range.

Performance Report: Still accessible via the left menu, this now has an updated interface with more filtering options.

Date Comparison Tool: Allows you to compare performance between two time periods more easily than before.

Best Practices for Monitoring Your Site's Search Performance

Even with the interface changes, you should:

Check weekly: Don't wait for monthly reports regular monitoring helps catch issues early.

Set up email alerts: Configure Search Console to email you about critical issues.

Use the API: For advanced users, the API provides more flexible data access.

Combine with Analytics: Pair Search Console data with Google Analytics for complete insights.

Troubleshooting: If You Really Can't See Performance Data

If you're not seeing any performance data at all (not just the card), try:

1. Verifying you have the proper property type (domain vs. URL prefix) set up
2. Checking that you have at least some search traffic (new sites may show no data)
3. Ensuring you're looking at the correct Google account and property
4. Trying different date ranges (some bugs occur with custom date ranges)

The Future of Search Performance Reporting

Industry experts suggest Google will continue evolving Search Console with:

1. More AI-driven insights
2. Better integration with other Google tools
3. Enhanced visualisation options
4. More granular performance breakdowns

Conclusion: Don't Panic, Adapt

While interface changes can be frustrating, your search performance data remains available in Google Search Console. By familiarising yourself with the new layout and taking advantage of the existing tools, you can continue effectively monitoring and improving your site's search presence.